Code of Ethics
The Standard We Hold Ourselves To, Regardless of Seniority or Convenience
Our Standard
“AM’IN’s Code of Ethics restates, in binding form, the values expressed throughout the Constitution: honesty, respect, fairness, and accountability, applied without exception to seniority or convenience. An ethical violation is treated as a governance matter regardless of the standing of the person involved.”
The Principles Behind This Code
This Code draws directly from AM’IN’s Twelve Principles. Four in particular govern how we act, every day, with everyone we touch:
- People before products — commercial success never outweighs human wellbeing.
- Integrity is non-negotiable — trust is earned slowly, and no commercial opportunity justifies compromising it.
- Craftsmanship is an act of respect — quality is respect for the person who trusts us, never a premium feature.
- Human approval governs artificial intelligence — technology advises; people remain accountable.
How We Treat People
Guests
Every guest is treated with dignity regardless of what they buy, or whether they buy at all. Hospitality is unconditional.
Colleagues
An organisation that fails to care for its own people will eventually fail to care for its guests. Every colleague, supplier, and partner deserves the dignity extended to every guest.
Suppliers and Partners
Suppliers are treated as long-term partners, not interchangeable vendors. Fair labour practice, environmental responsibility, and transparent sourcing are conditions of doing business with AM’IN, verified periodically rather than assumed.
Human Rights
AM’IN upholds the dignity of everyone touched by its operations — employees, suppliers’ workers, and the communities where we operate — as a non-negotiable standard, never subject to commercial trade-off. This extends through our full supply chain. Any credible concern is investigated promptly and transparently, with corrective action taken regardless of cost or inconvenience.
Environmental Responsibility
Sustainability is a design constraint from the start, not an afterthought. We account honestly for our environmental impact and work deliberately to reduce it. Any environmental claim we make publicly is verifiable and specific — never overstated for marketing convenience.
Technology and Artificial Intelligence
Any AI system used at AM’IN — now or in the future — advises; it does not decide. Every recommendation remains a recommendation, every significant action requires accountable human approval, and no algorithm is permitted to become an anonymous authority.
Raising a Concern
Mistakes should never be hidden, only understood. If you believe AM’IN, or someone acting on our behalf, has fallen short of this Code, you can raise it through our website contact form or our customer support email. Every concern is treated as a governance matter, escalated and resolved transparently, and the reasoning behind the resolution is preserved so similar situations are judged consistently in the future.
OUR PROMISE
No commercial opportunity, no convenience, and no seniority ever justifies stepping outside this Code.